INTO THE BIGGIEVERSE
The Challenge
DStv brand was facing dwindling audience attention for its famed Big Brother Naija reality show. Fans of the franchise in Nigeria and Africa at large were clamouring
for a fresher show format and experience. So, to take this to the next level, the 8th installment of BBNaija promised maximum drama with an all-star cast of previous housemates and winners vying for the coveted "GOAT HOUSEMATE" title. Also, this had been an incredibly difficult year for young Nigerians, with the growing distrust
in their government and an economy that was nosediving. So, the crucial question became - "how was DStv going to provide quality entertainment for Nigerians?
The Solution
Our launch concept stemmed from a growing trend which we found
in movies and pop culture in general - THE MULTIVERSE. We tapped
into the growing interest in the subject and linked this to this season's format of bringing back contestants from different past seasons.
From our teasers down to the final winner visual and everything in between, we created a visually striking portal using the iconic Big Brother eye as its central design element. THE BIGGIEVERSE concept hinted at
a multiverse of possibilities, but also served as a subtle foreshadowing
of the dramatic twists and turns to come. Across social media,
we leveraged the show’s fandoms and generated anticipation for the return of their faves.The success of this edition was a testament to innovative storytelling and audience engagement.
33%
+ve SENTIMENT INCREASE
164
milllion
IMPRESSIONS
1.53
billlion
FAN VOTES